January 17, 2016 9:46 pm
Updated: January 18, 2016 7:13 pm

NY Times article calls Canada ‘suddenly hip’ prompting online mockery

WATCH: The Trudeaus have caught the eye of many people outside Canada's borders. They're part of the reason the New York Times declared Canada "suddenly hip." But what were we before? Mike Armstrong reports.

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In an article published Saturday by the New York Times, Canada is now, all of a sudden, hip. And Canadians across social media are reacting – some with pride, others with embarrassment and many with our classic Canadian sense of humour.

“The notion that our neighbor to the north is a frozen cultural wasteland populated with hopelessly unstylish citizens is quickly becoming so outdated as to be almost offensive,” the article reads.

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And a big reason for this shift to hipness, according to the story, comes from our new Prime Minister, “the muscular, blue-eyed, social-media-savvy son of the former Prime Minister Pierre Trudeau.”

READ MORE: Justin Trudeau, wife Sophie, featured in Vogue magazine

“Mr. Trudeau, 44, the 6-foot-2 self-described feminist, who has been a television actor, snowboarding instructor and amateur boxer, has assumed the role of world leader with a heart,” writes the author, Peter Stevenson.

According to Stevenson, rapper Drake, recording artist The Weeknd, fashion designer Tanya Taylor, directors Sara Polly and Xavier Dolan and 12 others are other reasons Canada is now no longer an “expanse once stereotyped as the home to square-jawed Mounties and beer-swilling ‘hosers.’”

The article also touches on some stereotypes us Canucks have been associated with in the past, saying this ‘sudden’ switch to hipness is a bit of a shock.

“It’s all very exciting, eh? But still … Canada? The land of hyper-politeness and constant apology? The home of maple syrup, poutine, the gentle sport of curling and 10 percent of the world’s forests?”

After publication, the article has gone viral with Canadians showcasing what has sometimes been called one of our greatest resources, our sense of humour.

© 2016 Shaw Media

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