January 15, 2016 8:01 pm
Updated: January 15, 2016 8:02 pm

‘Ladyballs’ campaign wants women to start thinking about ovarian cancer

WATCH ABOVE: The creators of an ad hope to raise awareness about the most fatal women's cancer. Global's Alexa Maclean reports.


A new campaign from Ovarian Cancer Canada is hoping to get women thinking about their ovaries, or as they call them, “ladyballs”.

The ad was one of five different campaigns tested on 1,000 Canadians, and was voted number 1 for its head-turning tagline.

READ MORE: ‘Got ladyballs?’ Ovarian cancer campaign a bit too ‘ballsy’ for some

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“People are talking about it like they never have before,” said Emilie Chiasson, director of the Atlantic chapter of Ovarian Cancer Canada.

“So we’re really hoping that this is going to cause a big jump in donations and therefore we’ll be able to fund more research.”

The cancer is caused by a malignant tumour in the ovary cells. One in 70 Canadian women will be diagnosed in their lifetime and because it’s often not detected until later stages, it’s the most fatal.

“Every day in Canada five women die as a result of the disease,” said Chiasson, adding that there’s a common misconception that it can be detected through a pap test, which isn’t true.

Ovarian cancer survivor Nadia Hillier said she was “in complete shock” when she found out she was in Stage 3 of the disease. Shortly after her diagnosis, she had a hysterectomy and says it was the part she struggled with the most.

“When you’re young and you want to get married [and] have a family, you don’t think twice about maybe we will have complications,” she said. “But then for it not to be an option anymore and it’s just taken from you, it’s devastating.”

Hillier’s cancer is in remission and she has returned home. While she is easing back into a sense of “normalcy”, she hopes that the “ladyballs” campaign will encourage women to listen to their bodies.

“Ladyballs, gonads, ovaries, it doesn’t really matter, it is what it is,” she said. “I don’t have mine anymore and I’d love for young women as well as older women to realize it could happen to any of us.”

More information is available on the Ovarian Cancer Canada website.

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