TORONTO – Netflix says it’s planning on cracking down on users who use virtual private networks and proxy services to view content not available in their countries.
Many of the company’s distribution deals with major studios and content providers are negotiated on a regional basis, meaning certain titles are only available to users in certain countries.
Some Canadians use VPN services to stream Netflix movies and TV shows available in the United States, which according to the website Netflixable has around twice as many available titles.
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The U.S. version of Netflix also features more Hollywood blockbusters and recent seasons of popular network shows than its Canadian counterpart.
In a blog post, David Fullagar, Netflix’s vice-president of content delivery, said the company is making progress in licensing content across borders but is now implementing new measures to end the use of so-called unblockers and other proxy services.
WATCH: Netflix says it’s planning to stop Canadians using virtual private networks and proxy services to view U.S. content. Nicole Bogart reports.
The company has always been against the use of such services and has said it takes measure to shut them down, but Fullagar said the company is “evolving” its approach to the problem and the new strategy will be in place in the coming weeks.
According to a April 2015 report by Media Technology Monitor, roughly two in five English-speaking Canadians has a subscription to the video-streaming service, with nearly one-third saying they had accessed the American version of the service.
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