May 21, 2015 10:40 am
Updated: May 21, 2015 12:27 pm

California celebrities targeted in drought shaming on social media

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WATCH ABOVE: Drought-stricken California is being required to cut-back on water use with enforcement and fines coming in June. But there’s evidence that at least some celebrities are opting to keep their lawns green despite the state’s water woes. Carter Evans reports.

TORONTO – In a state experiencing one of the worst droughts in its history, many people have taken to social media to call out celebrities and businesses to shame them for lush green lawns.

“We’re in a historic drought and that demands unprecedented action,” California governor Jerry Brown said at a news conference in April where he announced mandatory water restrictions for the state. “We have to pull together and save water in every way we can.”

But many are wondering if celebrities got the memo.

The New York Post both shamed and praised some celebrities for their lawns in a recent post.

And celebrities aren’t the only ones being shamed. Neighbours are turning on each other and businesses.

And want to shame someone while on a walk? There’s even an app for it called DroughtShame.

There’s even a drought-shaming app.

Nicole Mortillaro

Following the April 1 announcement by Brown, an emergency regulation requiring an “immediate 25 per cent reduction in overall potable urban water use statewide.” The move is estimated to save about 1.4 billion cubic metres of water over the next nine months.

An April 28 proposal by the governor aimed at establishing a new penalty of $10,000 per violation.

–with files from The Associated Press

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