Target is looking to move quickly beyond its failed Canadian expansion and will hold a special meeting in New York on March 3 to detail its plans going forward.
At the meeting, Target will showcase how it’s improving store designs and product mix to drive more customers to U.S. stores, focusing on home furnishings and décor to restore growth, experts suggest.
In advance of the meeting, experts at BMO Capital Markets paid a visit to Target stores in northeast Minneapolis, the city the retailer hails from. BMO published 10 shots for clients to review.
The photos are grainy and pixelated, but there’s clearly a visible difference between these stores and their Canadian counterparts, which are currently being liquidated.
READ MORE: Target Canada’s biggest headache? Bare shelves
Pristine “vignettes,” or small scenes showcasing home furnishings, dishware and the like are set up throughout the store, which BMO called “inspirational.” BMO also praised the “more inviting” electronics and apparel sections.
The images contrast sharply with that of Canadian stores, which suffered from well-documented stocking issues and less imaginative layouts, experts say.
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