TORONTO – No, energy drink Red Bull doesn’t exactly “give you wings” but it could put up to 10 bucks in your pocket.
The Austria-based beverage company agreed in August to pay over $13 million to settle a proposed class action lawsuit in New York that alleged false advertising.
The claim focused largely on the energy drink’s “Red Bull gives you wings” slogan and argued the drink doesn’t live up to its promise of increased performance and concentration, among other perks.
Red Bull denied its advertising is misleading.
“Plaintiffs brought these lawsuits, alleging that Red Bull’s marketing and labelling misrepresents both the functionality and safety of Red Bull beverages,” the company said in a legal notice. “Red Bull denies any and all wrongdoing or liability and maintains that its marketing and labelling have always been entirely truthful and accurate.”
As part of the settlement, U.S. consumers who purchased the energy drink between Jan. 1, 2002, and Oct. 3, 2014, may be entitled to a $10 rebate or $15 in Red Bull products.
“Any redemption claims resulting from this class action suit are restricted to U.S. consumers only,” Red Bull Canada said in an email.”Red Bull settled this lawsuit to avoid the unpredictability and high costs of litigating in the US. Red Bull’s marketing has always been witty, truthful and accurate.”
The settlement has yet to be approved by New York federal court.
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