October 1, 2014 11:20 am
Updated: October 1, 2014 11:22 am

WATCH: Bra cam captures breast gawkers in cancer awareness ad


TORONTO – To mark Breast Cancer Awareness Month, a titillating ad campaign shows just how often women’s breasts are ogled while driving home the importance of regular breast self-examination.

Nestlé Fitness fitted a volunteer with a pink bra embedded with a hidden camera to capture leering eyes as she went about her day.

The video shows the woman ordering coffee, walking the streets of London and taking public transportation while men, women and even children peek at exposed cleavage.

The video ends with a message: “Your breasts are checked out every day. So when was the last time you checked your own? Checking your breasts regularly helps prevent breast cancer. #CheckYourSelfie

According to the Canadian Breast Cancer Foundation, breast cancer will affect 1 in 9 Canadian women during their lifetime.

Global News

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