July 25, 2014 1:04 pm
Updated: July 25, 2014 4:10 pm

WATCH: ‘Fifty Shades of Grey’ trailer thrills fans, upsets morality groups

MONTREAL – The first official trailer for the highly anticipated big screen adaptation of Fifty Shades of Grey debuted Thursday – and fans of E.L. James’ erotic novels seem to have been left satisfied.

The two-and-a-half-minute trailer, backed by a seductive version of Beyonce’s “Crazy in Love”, gives a sneak peek at the made-in-Vancouver film starring Jamie Dornan as Christian Grey and Dakota Johnson as Anastasia Steele.

Fifty Shades of Grey was directed by Sam Taylor-Johnson and is set for a Valentine’s Day release.

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Global News

But while fans showed their excitement on social media, morality groups expressed their outrage.

“Here’s a book and a movie that are really normalizing and even romanticizing BDSM relationships,” Melissa Henson of Parents Television Council told The Hollywood Reporter. “That’s very troubling, especially the way that this romance is presented in the trailer.”

READ MORE: Jamie Dornan one of 10 males stars who modelled underwear

Morality in Media said in a statement the film promotes “abuse of power, female inequality, coercion, and sexual violence.”

According to executive director Dawn Hawkins, “the popularity of Fifty Shades of Grey among women sends a message to men that this is what women really want.”

She added: “Do we really want our sons to become Christian Greys, practicing a violent masculinity that degrades men as well?”

BELOW: Global’s The Morning Show weighs in on the casting of Jamie Dornan in Fifty Shades of Grey.

© Shaw Media, 2014

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