Parks Canada launches clothing line with trademarked beaver logo
TORONTO – Parks Canada is thinking green as it launches a line of clothing featuring its trademarked beaver logo.
The federal agency hopes the venture will eventually inject upwards of $600,000 dollars a year to its cash-strapped coffers.
Spokesman Andrew Campbell said the collection — dubbed Parks Canada Original — aims to connect Canadians with nature.
The clothing line includes T-shirts, hoodies and pullovers.
Campbell says the idea was cooked up before Ottawa revealed its deficit-reduction plan.
Parks Canada operates more than 200 national parks, historic sites and marine conservation areas, and was hit hard by budget cuts in 2012.
The new collection will be sold on the Hudson’s Bay website, at a store in Banff, Alberta, as well as at tourist airport spots in Toronto and Vancouver.