June 23, 2014 7:54 am

PFLAG launches Twitter-activated flag for WorldPride festivities

ABOVE: Toronto PFLAG (Parents, Friends and Family of Lesbians and Gays) launched the first-ever Twitter-activated Pride flag for WorldPride 2014.

TORONTO – The public can help raise the spirit of Toronto’s WorldPride festivities with the launch of a flag installation powered by Twitter.

Negative and positive tweets make the flag, which has been placed on the roof of The Churchmouse pub on Church Street at Maitland Street, move up or down.

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“We’ve worked and tweaked the algorithm to figure out the negative and positive,” said co-inventor Braeden Laverty during an appearance on Global Toronto’s The Morning Show.

“There’s really a smart visual between a proud flag and then sorrow and loss at half mast.”

A virtual version can be viewed at RaiseThePride.ca and people are encouraged to use the hashtag #RaiseThePride to keep the flag up.

“It’s grabbing tweets from all over the world,” said Anne Creighton, President of Toronto PFLAG on The Morning Show.

“It’s really a energizing, positive thing. So to have this flag give us an opportunity to express that, through social media, is a terrific opportunity.”

The microsite and the flag installation will be live for the duration of WorldPride from June 20 – 29.

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