Walmart’s courtship of Canadian grocery shoppers this year is turning into a fruitful affair for the world’s biggest retailer.
The gains helped Walmart increase market share against grocery rivals like Loblaw, Metro and Sobeys, according to data compiled for it by Nielsen.
It won a bigger share of Canadian consumer food budgets by doing what the discount behemoth does best: slashing prices.
In its quarterly report, Walmart said it continues to “invest” in lower prices in Canadian food items – a term retailers use to put a positive slant on the hit they take to their own pocket.
Not surprisingly, so-called “high traffic categories” that attract shoppers are seeing the biggest promotions, experts say.
This week, Walmart is selling 750ml of chocolate milk for $1, nine “mega” rolls of Cottonelle tissue for under $6, Gain laundry detergent and Activa yogurt for 20 per cent off, according to its online flyer.
The deals are cheaper than what’s found at Canadian counterparts, Walmart said. “Our continued price investment resulted in an increased price gap to competitors,” the company said.
Walmart Canada has been investing heavily in an ongoing roll-out of its “supercentres” that support grocery sales. About 250 of its 380 Canadian stores now sell food items.
The company also said online sales in Canada surged 134 per cent during the three-month period.
WATCH: Tips for saving money on your grocery bill.
© Shaw Media, 2014