WATCH: Guys’ reaction to being waxed down below for cancer awareness

In an effort to promote testicular cancer awareness, Crush FX and BBDO collaborated on this funny and effective promotional spot for Testicular Cancer Canada (see above).

Testicular cancer is the most prevalent form of cancer in men aged 15-29, but it is also among the most treatable if caught early.

So what better way to raise awareness than to get a group of men in that age range, subject them to waxing their nether regions and film every glorious cringe-worthy reaction.

For more information on testicular cancer and the four simple steps to self-examination, visit testicularcancercanada.ca