ABOVE: Watch the prank video created to promote the 20th Century Fox thriller Devil’s Due. WARNING: Video may be disturbing to some viewers.
TORONTO — It’s one of the most sickening, disturbing and mean-spirited hidden-camera pranks ever posted online. So, of course, it has become a viral sensation.
The studio behind the new horror film Devil’s Due used an animatronic baby in a remote-controlled stroller to scare the beelzebub out of passers-by in New York City.
As concerned people approach the stroller, the creepy-looking tot springs to life — resulting in screams and heart-attack-worthy reactions.
(Perhaps more disturbing than the devilish infant is the complete lack of reaction by a city worker at the 1:00 mark.)
The “Devil Baby” is also seeing flipping the bird and projectile-vomiting.
The prank has been viewed more than 4.1 million times since being posted by 20th Century Fox on Tuesday.
WATCH: The Morning Show team gives their reaction to the “devil baby” viral video
Major studios are increasingly using viral videos to promote their movies. Last October, Sony posted a spooky prank video to promote its made-in-Toronto reboot of Carrie. It has had 52.8 million views.
Devil’s Due follows a couple who discover they’re expecting the spawn of Satan. It opens Jan. 17.
What do you think of the latest viral sensation?
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