Why Ronaldo’s Coca-Cola and Pogba’s Heineken snubs will have sponsors rethinking their strategy

Brands are likely to rethink their sponsorship strategy after soccer superstars Cristiano Ronaldo and Paul Pogba snubbed Coca-Cola and Heineken at Euro 2020 press conferences, according to a marketing expert.

• Coca-Cola takes a $4-billion dive in wake of Cristiano Ronaldo snub