Tourism Kelowna expresses concern over fewer marketing dollars as a result of drop in hotel tax revenue

It’s a sector that’s been particularly hard hit by the pandemic–the hotel industry. New data released by BC’s finance ministry show just what a big blow COVID-19 has been to Okanagan hotels and motels. The stats show a significant drop in hotel tax revenue and as Klaudia Van Emmerik reports, that directly impacts tourism organizations and their ability to properly market the area to potential tourists.

• Tax revenue data shows Okanagan hotels hit hard by COVID-19 pandemic