FanDuel Sportsbook and PokerStars announced Friday their partnership with Maple Leaf Sports & Entertainment.
Under terms of the agreement, FanDuel Sportsbook will be MLSE’s official sports-betting partner while PokerStars is the official gaming partner.
Ontario’s sports-betting market opened fully Monday, but PokerStars hasn’t yet been approved to operate in the province.
The deal is a big one considering MLSE’s ownership stable includes the NHL’s Toronto Maple Leafs, NBA’s Toronto Raptors, CFL’s Toronto Argonauts, Major League Soccer’s Toronto FC and AHL’s Toronto Marlies.
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“The Maple Leafs, Raptors and Toronto FC are pioneering franchises and major pillars in Canadian sports culture,” Dale Hooper, General Manager, FanDuel Canada, said in a statement. “As we bring FanDuel to Ontario, we want to collaborate with globally recognized enterprises like MLSE to bring unique content experiences to some of Canada’s most dedicated sports fans.”
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