Delta Air Lines is removing napkins from its inflight service that suggested passengers should go “old school” and write down their phone number and slip it to their “plane crush.”
The airlines, in partnership with Diet Coke, were distributing the “creepy” cocktail napkins on some flights last month.
“Because you’re on a plane full of interesting people and hey … you never know,” reads the napkin, promoting the diet beverage.
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On the flipside of the napkin, there’s space for a passenger to scribble down their name and digits.
“Be a little old school. Write down your number & give it to your plane crush,” reads the small print. “You never know…”
Apparently Delta’s encouragement to flirt with fellow travellers didn’t go over so well, forcing both the airlines and Coca-Cola to apologize.
“Hey @Delta and @CocaCola These napkins are creepy AF,” reads a tweet. “Pretty sure no one appreciated unsolicited phone numbers in the ‘good old days’ and they sure as heck don’t want the number of someone who has been gawking at them on a plane for hours today. Not a good look.”
“Napkins received from @Delta on Wednesday flight seem unintentionally creepy, especially after reading the smaller print. Swing and a miss, @DietCoke,” reads another.
While another passenger thanked the airline for “helping us singles out.”
In a statement to NBC News, Delta apologized for the marketing stunt, saying the company “missed the mark with this one,” while Coca-Cola said it was working with the airlines to remove the napkins and replace with a different design.