The city of Orillia will be getting a fresh new look, as council members unanimously approved a new visual identity for the city on June 25.
According to the city, the updated logo, which features a vibrant sun and water, is a more modern visual representation of “The Sunshine City” and its geographical location which encompasses two lakes.
The new branding will replace the old logo, which has been in place since 1994.
“The new logo for the city of Orillia captures the essence of what it means to live, work and play in The Sunshine City,” said Orillia Mayor Steve Clarke in a statement. “Orillia is in the midst of some significant transformations and new opportunities, while still being committed to preserving the heritage and character that makes us unique; this logo marries the two perfectly.”
According to the city, the new logo was chosen after extensive public consultation and research to identify a number of key “Orillia elements.” The city says the elements of water, sunshine, Mariposa, innovation, culture, festivals, events, the arts, nature, recreation, heritage, history, location and lifestyle informed the design process.
“Updating the city’s visual identity is an important step in better positioning Orillia as a great place to live and do business,” said chief administrative officer, Gayle Jackson, in a statement.
“The new logo provides Orillia with a consistent, professional corporate identity that will be implemented strategically over time to ensure maximum visibility, while also being fiscally responsible,” he said.
According to the city, the new branding will be phased in over time to minimize costs. The city says the digital platforms can be changed quickly at relatively no cost. Other items, such as letterheads, business cards, signs or other materials featuring the city logo, will be updated with the new logo as city staff updates its inventory.