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Edmonton Project aims to unleash creativity to better the city

WATCH ABOVE: The Edmonton Project, which launched Friday, is an initiative that is looking for citizens to pitch ideas to make Alberta's capital even better – Aug 26, 2017

Do you have an idea to bring our city together? The Edmonton Project, which launched Friday, is looking for residents to pitch ideas to better our city.

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Founder Jeffrey Hansen-Carlson calls the project a platform to allow Edmontonians to “uncover one single idea that captives our imagination.”

“I don’t think the city needs it. [But] I think it really contributes in a tangible way to our story,” he said.

Hansen-Carlson said the project is aiming for something material.

“We want to see something of permanence in the built environment. I want to encourage people to think beyond this idea of a monument or a statue or a plaza. I think Edmontonians are much more creative,” he said.

He said the five companies behind the project – ATB, BDO, EllisDon, Kasian and Zag Creative – have the infrastructure to turn that idea into a reality.

The initiative is community-driven but has support from the city.

Mayor Don Iveson said fresh thinking about a signature project could change the face of the city.

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“It’s exciting. It’s timely,” he said, adding it will “uncork” the creativity of Edmontonians to come up with a place-making initiative.

The deadline to submit ideas is October 20. Submissions will be reviewed and shortlisted by a panel. Then in mid-January, the top 10 submissions will go through a Design Den event before the top idea is selected.

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