This year’s WestJet Christmas Miracle video has an Alberta focus, as the company surprised Fort McMurray residents impacted by the May wildfires.
READ MORE: WestJet Christmas Miracle stunt ad won’t make people buy their flights: profs
In late November, the airline company put on a special Christmas party called the “Snowflake Soiree” for those affected by the wildfire and everyone in attendance was give given a free WestJet ticket.
The company said it wanted to give back to a community that’s had a difficult year.
READ MORE: WestJet releases latest, heartwarming Christmas video
WestJet is known for its Christmas videos that tend to tug on the heartstrings, and the fifth annual video is no different.
WestJet’s Christmas Miracle videos have been viewed more than 54 million times since the first one was released in 2012.