MONTREAL – Imperial Tobacco has filed a legal challenge against Quebec’s law banning flavoured tobacco.
The Montreal-based firm suggested the government’s move to prohibit flavoured tobacco and menthol cigarettes will help fuel the contraband trade.
It said a number of provisions were tacked on at the last minute and without properly considering the constitutional rights of those affected by the measures.
The law came into effect at the end of November.
The company also argues the packaging restrictions go beyond federal government requirements.
Imperial vice-president Tamara Gitto said the firm recognizes the health risks associated with smoking and supports fact-based regulation, but will oppose anything deemed excessive regulation.