BRYAN, Ohio – The company that has produced or owned the Etch A Sketch for decades has sold the classic toy to a firm in Toronto.
Ohio Art Co. sold the Etch A Sketch and the spinoff Doodle Sketch to Spin Master Corp. for an undisclosed price. The Blade newspaper in Toledo reports Ohio Art announced the move Thursday.
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Company president Martin Killgallon says handing over the iconic toy is bittersweet but was done in consideration of the business’s long-term future. The company plans to focus more on metal lithography, the craft on which it was founded.
The Etch A Sketch was created by a French inventor. The brand was produced or owned by Ohio Art since 1960, when it bought the rights for $25,000.