Opposition of ‘Halifax’ re-branding spanning across HRM communities

A newly branded Halifax sign is seen in Burnside. File/Global News

HALIFAX – The Coalition to Preserve Community Identity is trying to drum up support in their opposition of the “Halifax” re-branding.

In a statement released Tuesday, the Coalition says they have asked Harbour East Marine Drive Community Council to opt out of using the new Halifax logo on all their community signs, parks, flagpoles and landmarks.

READ MORE: Identity crisis: HRM communities stand up against ‘Halifax’ re-branding

The request comes after a survey of 461 HRM residents, which shows a vast majority don’t want to be branded as Halifax.

“Our survey shows this is a broader issue than that previously voiced by Dartmouth residents,” Warren Wesson, a founding member of the Coalition said in the release.

The Coalition says that in their survey, 90 per cent of the respondents in Districts 2, 3, 4, 5 and 6 are against the “Halifax” re-branding.


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