MADD Toronto launches Red Ribbon Campaign

WATCH ABOVE: Toronto Police Chief Bill Blair urges all Ontarians to do the right thing and not drink and drive

TORONTO – MADD Toronto launched Tuesday morning the 2014 Project Red Ribbon Campaign to promote sober driving this holiday season.

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This year marks the 27th anniversary of the campaign which runs from Nov. 1 to Jan. 7, 2015.

Across the country, Canadians are being asked to tie a red ribbon to a vehicle, backpack, purse, key chain or briefcase to symbolizes the commitment to drive sober during the holiday season.

According to statistics, an average of four Canadians a day are killed as a result of impaired driving.