KELOWNA–Artists and Entrepreneurs.
They are often two very different kinds of people.
When they work together, though, it’s possible to create successful, well-branded businesses.
That’s the image an Okanagan art gallery is painting as it sets out to bridge the art and business communities.
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The Alternator Centre for Contemporary Art has created a branding raffle.
A fundraiser that gives small business owners a chance to win a branding package.
It’s a donated prize that puts the entrepreneur in a working relationship with a graphic design specialist who can help create a logo and a brand.
It’s one step in bringing two sectors of the community together.
Kelowna City Councillor, Colin Basran was on hand at the Tuesday night event applauding this effort to support the arts.
Basran says beyond jobs, it’s a vibrant art and culture scene that attracts young people to communities.
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