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Canadian Tire money goes digital, but says cash still king

Samples of historic Canadian Tire money, from the Canadian Tire Heritage Collection, at the Western University Archive, in London, Ont. Monday, Sept. 8, 2014. THE CANADIAN PRESS/Dave Chidley
"As Canada's oldest loyalty program, we know Canadian Tire 'Money' holds an extraordinary place in the hearts of Canadians," said Allan MacDonald, chief operating officer. ANADIAN PRESS/Dave Chidley

Retailer Canadian Tire is rolling out a new loyalty program next month, as a way for customers to earn rewards in addition to the much-loved Canadian Tire money.

It says the digital rewards program, accessible through a card or a phone app, will allow customers to collect and redeem Canadian Tire money without carrying bills.

The program will launch in Nova Scotia on October 10, and in the rest of Canada on October 28.

But the retailer adds that paper Canadian Tire money will continue to remain in circulation.

‘As Canada’s oldest loyalty program , we know Canadian Tire ‘Money’ holds an extraordinary place in the hearts of Canadians’

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Canadian Tire money was introduced in 1958 and was conceived by Muriel Billes, wife of Canadian Tire’s co-founder A.J. Billes.

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The bills are available in denominations of 5¢, 10¢, 25¢, 50¢, $1 and $2 and allow consumers to use them toward eligible purchases.

“As Canada’s oldest loyalty program, we know Canadian Tire ‘Money’ holds an extraordinary place in the hearts of Canadians,” said Allan MacDonald, chief operating officer.

“We’re building on it by introducing another way to reward loyal customers who prefer the ease and convenience of digital currency and rewards, further improving the Canadian Tire shopping experience and ultimately helping our customers tackle the jobs and joys of everyday life in Canada.”