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Apple ad filmed in Edmonton wins Emmy for Outstanding Commercial

An Apple commercial that was filmed in Edmonton last year has picked up a 2014 Creative Arts Emmy for Outstanding Commercial. Credit: screengrab from YouTube ab

EDMONTON – An Apple commercial that was filmed in Edmonton last year has picked up a 2014 Creative Arts Emmy Award for Outstanding Commercial.

While Apple has never confirmed the commercial was shot in Edmonton, it showcases a number of local landmarks including a well-known home on Ada Boulevard and the Cloverdale skating rink.

The holiday commercial, which is set on a snowy winter’s day, is titled ‘Misunderstood.’ It features a teen who is seemingly unaware of his surroundings while spending the holidays with his family.

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In the end, the boy was using his iPhone to video all of his family’s activities, which he reveals to his family on Christmas morning.

WATCH: Apple’s ‘Misunderstood’

Apple was up against General Electric, Nike and a couple of Budweiser commercials. The company took home the Emmy Award in a ceremony in Los Angeles Saturday night.

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