Personal branding: How top creatives get noticed and win work

Being skilled at your craft is no longer enough. Annabelle King is a brand strategist with more than two decades of experience. She’s worked at top agencies in Europe and Canada — and has been running a consultancy for 6 years. But it wasn’t until she stopped selling her services — and started selling outcomes — that more clients started to “get it.” Now, she pulls in clients who would have formerly shied away. They quickly understand her value — so they’re easier to work with and give her more freedom to do her best work. How to talk so clients listen On October 23, Annabelle will show you how to apply her outcomes-first approach as a creative professional. Freelancers, studio principals, and staff creatives can attend this Talk + Social to discover: – How to bridge the gap between what you “do” and “what you deliver.” If you provide multiple services, this will help you simplify your message. – How to recognize the unique benefits hiding in your creative process (so you can attract attention) – Create a personal brand statement that quickly answers “What’s in it for me.” Focusing on value allows you to speak with a wider range of prospects. You’ll want to use this personal brand statement everywhere! Join us at Osito for tasty beverages and bites — and discover how to talk so clients listen.