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Cossette

COVID-19 ‘Oldfluencers’ campaign goes viral

Posted February 11, 2023 7:59 am EST

Updated February 11, 2023 8:00 am EST

Leading communications and marketing company, Cossette, turned senior citizens into worldwide TikTok stars with an award-winning COVID-19 campaign for the Quebec government. The campaign has 35 million views and counting.

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