Starbucks, McDonald’s, Netflix and IBM are just some of the iconic brands pulling out of Russia in response to the war in Ukraine. How effective are social movements in steering corporate decision-making? Global’s Laura Casella speaks to a marketing and branding expert.
- Putin says he’s happy foreign firms left, giving Russian businesses room to grow
- Russian Netflix users launch class action against streaming giant: report
- Canadian miner Kinross Gold selling 100% of Russian assets as it exits country