Impact of Steve Nash suing to have name removed from BC fitness clubs

Wed, Oct 19: Former NBA star Steve Nash is seeking to have his name removed from 21 “Fitness World” locations in B.C. In a notice of civil claim, Nash alleges there was a breach of contract between his company and the company currently running the facilities. So what kind of impact will this have on fitness facility? Andrew Sharpe, the President and Director of Strategy at Brandspank Retailer Marketing firm joined Geoff Hastings on BC1 to give insight into the potential impact.

• Steve Nash takes sports club to court