As cash-strapped, trend-conscious young consumers propelled ultra fast fashion brands Temu and Shein to the top of the list of e-commerce retailers, they also created chaos and a logistical quagmire for the air cargo industry. Anne Gaviola has more on why their model, which relies on goods and clothing being made cheaply and quickly in China, then shipped to North America, is poised to expand even as some analysts warn that it isn’t sustainable.
Consumer
How the rise of Temu and Shein created a logistical nightmare for the air freight industry
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