Samsung started selling a $90 smartphone in India on Wednesday that runs on the company's Tizen software, its first major break from Google's Android operating system in the mobile phone market.

Samsung Electronics Co. said its Internet-connected televisions will this year use its internally developed operating system known as Tizen, in the company's latest attempt to boost its software power.

Samsung is delaying sales of its first Tizen-powered smartphone in the latest setback to the company's ambition to create a mobile platform to rival Google's Android or Apple's iOS.