For customers, it makes little difference how soon the item is returned as long as they are refunded, but for retailers, it's a big deal.

The survey said 48 per cent of respondents want the project to be expanded, 24 per cent want it to stay as is and 25 per cent want it to be cancelled.

Aggressive moves by U.S. retailers to win over Canadian online shoppers with perks such as price-matching and free shipping might be just what Canadian stores need to sharpen their e-commerce offerings.