The president of Earls restaurant chain is apologizing to Canadian beef ranchers, taking to the stage at an industry conference in Calgary to disavow the company's "dumb" strategy last spring to only buy beef raised in the United States.

Canadian beef is back on the menu at Earls restaurants in Alberta and Saskatchewan, and Wednesday afternoon, the company announced the producers that will supply the beef.

When you order a steak at Earls Lethbridge it now comes with a miniature Canadian flag placed on top, showing customers Canadian beef is back.