Police launch ‘Step Up and Be Safe’ pedestrian campaign

TORONTO – Police are reminding pedestrians to stay safe on city streets with the launch of the “Step Up and Be Safe” campaign.

The week long awareness event coincides with the introduction of Daylight Savings Time when police say people are involved in the most collisions.

Police analysis show that pedestrian fatalities represent close to 50 per cent of yearly traffic death within the City of Toronto. Seniors are the most vulnerable when it comes to collisions.

During the campaign, Toronto police will pay particular attention to those motorists, cyclists and pedestrians who commit offences in the vicinity of pedestrian crossovers, crosswalks, intersections, school zones and crossing areas frequented by seniors.

So far in 2013, 31 pedestrians, including 18 seniors, have died in collisions in Toronto.

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