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Alberta clothing line hopes to encourage diversity in politics

WATCH: Kent Morrison sits down with the founders of Madame Premier, an Alberta-based, gender-neutral clothing line that comes with a feminist message.

Two Alberta women are hoping to encourage people of all ages and beliefs to wear their political pride.

Sarah Elder-Chamanara and Marcie Hawranik recently launched Madame Premier, a clothing line they say is meant to get more people, especially young women, interested in politics.

“We actually think it’s a really noble career,” said Elder-Chamanara. “We need more good people in politics.”

“More good women, more good men, more diversity and gender representation.”

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Madame Premier launched its first series of clothing designs, the “Election Collection,” several weeks ago to what they say was a hugely positive response.

“Within the first day-and-a-half [we] sold out of most sizes, but since then we’ve restocked,” said Hawranik. “We’re launching a new line in a few days.”

READ MORE: Ahead of federal election, Alberta group wants more women talking about politics

The clothing is gender neutral with toddler and baby sizes also available, and all sport a variety of pro-political sayings, like “future prime minister” and “#PoliNerd.”

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“We want little girls and little boys to think it’s totally normal, which it is, for women to be in politics,” said Elder-Chamanara.

The pair say it’s especially important to share their message now, during a time where there are no female premiers.

READ MORE: Questions raised about Canada’s embrace of female leaders after Notley is turfed from office in Alberta

“It’s not just that we don’t have any female premiers in Canada right now; it’s about a greater conversation,” said Elder-Chamanara. “We need more people to respect it as a profession, [it’s] about making it okay to love politics.”

They say next series of clothing from Madame Premier is set to launch on the company’s website in the next few weeks.

Madame Premier clothing line
Madame Premier clothing line Courtesy: Madame Premier
Madame Premier clothing line
Madame Premier clothing line Courtesy: Madame Premier
Madame Premier clothing line
Madame Premier clothing line Courtesy: Madame Premier