Outlook, Sask. home to $40,000 bottle of Tullibardine whisky
A $40,000 bottle of single malt whisky has turned a Saskatchewan town’s liquor store into a destination for scotch collectors and connoisseurs.
Only 70 bottles were made of the 60-year-old beverage originating in the Scottish Highlands. The first 25 bottles were pre-sold by the time the scotch was bottled in 2012, according to Curtis Andrew, co-owner and manager at the Outlook store.
“The longer it sits on the shelf, the more it’s worth,” Andrew said.
The whisky comes in a decanter set complete with a burl walnut box and Baccarat crystal – often considered the most luxurious brand of crystal.
Andrew’s company purchased the bottle in October as part of a marketing strategy to increase foot traffic. Now, people visit the liquor store in the 1800-person town simply to see the bottle.
“People stop in and want to see the whisky, see this beautiful bottle and they might choose to buy a bottle of wine when they’re in the store,” Andrew said.
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Most people purchasing a Tullibardine 1952 won’t pour a drink from the bottle.
Instead, the set comes with a gold key, which gives the owner access to a private locker at the Tullibardine distillery. Inside the locker sits a piece of the framed cask used to create the whisky.
Then, the owner visits a private room for a taste of a Tullibardine 1952.
The Saskatchewan Liquor and Gaming Authority (SLGA) doesn’t set maximum prices on alcohol, leaving the regime up to retailers, beyond provincially-mandated minimum prices.
A spokesperson said SLGA is unaware of the highest priced product ever sold in the province.
For $40,000, an SLGA shopper could buy more than 1,200 bottles of Crown Royal whisky. If they drank a standard 750-millilitre bottle every two weeks, the supply would last more than 24 years.
Alcohol blogger James Romanow, also known as ‘Dr. Booze,’ called a Tullibardine 1952 a “peculiar hedge,” not unlike buying bunches of diamonds.
An investment portfolio worth around $2 million “can easily afford to put $40,000 in a bottle of scotch,” Romanow said.
“It’s rather like being the world’s oldest man. For a brief period of time, this will be the most expensive scotch,” Romanow said.
“Then someone will price one at [$50,000],” he said with a laugh.
Outlook is approximately 75 kilometres south of Saskatoon.
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