April 28, 2017 10:37 pm
Updated: April 28, 2017 10:39 pm

‘You said it:’ TTC launches etiquette campaign using real posts from social media

The TTC will be unveiling eight posters featuring etiquette-related tweets by riders, such as the one above.

The TTC will be unveiling eight posters featuring etiquette-related tweets by riders, such as the one above.

Handout / Toronto Transit Commission
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If you have gone on social media to vent about the behaviour of TTC riders, there’s a chance you could be featured in a new campaign being launched by the transit agency.

The ‘You Said It’ system-wide ad campaign, which is scheduled to launch next week and run indefinitely, will be using real tweets from riders to target negative customer behaviour.

“Why do people think that a seat is an acceptable place for their dirty shoes and feet? #TTC,” a poster reads, featuring an April tweet by Bobby Gholami, with the tag line, “You said it. Please don’t put your feet on the seats.”

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“Dear TTC subway passengers if it’s not an emergency don’t press the emergency alarm thank you,” another poster featuring a November tweet from Tony Brouwer reads.

The TTC will be rolling out eight separate ads.

Sue Motahedin, head of the TTC’s customer service centre, said the transit agency receives a variety of messages on Twitter about etiquette-related issues.

READ MORE: Woman sits on TTC passenger’s feet as part of etiquette lesson

“Some of the tweets are about trespassing on subway tracks, not giving up priority seating, putting your bag on a seat not allowing someone to sit there,” she told AM640.

“We’re hoping that by using our customers’ voice, people will connect with them and see … maybe there is a behaviour that they can modify to help make the TTC more enjoyable for everybody.”

With files from AM640

© 2017 Global News, a division of Corus Entertainment Inc.

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