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#48in48: Join Global News to start 48,000 conversations about organ donation in 48 hours

This year, Global News is aiming to start 48,000 conversations about organ and tissue donation within a 48-hour timeframe, starting on April 18.
This year, Global News is aiming to start 48,000 conversations about organ and tissue donation within a 48-hour timeframe, starting on April 18. Global News

There are about 4,500 Canadians waiting for an organ transplant at any given time across the country. A single donor can save up to eight lives.

This year, Global News is aiming to start 48,000 conversations about organ and tissue donation within a 48-hour timeframe, starting on April 18. We’re partnering with provincial transplant organizations and liveon.ca in hopes of getting more Canadians to sign up as organ donors.

According to the Canadian Transplant Society, an overwhelming majority of Canadians support organ and tissue donation, but less than 25 per cent of people have actually made plans to donate.

We want to change that.

Our annual campaign kicks off on Monday, April 18, and will be driven across our broadcast, online and social media platforms from coast to coast.

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Remember, your chances of being a donor are just one per cent, but you’re six times more likely to need an organ donation than to be a donor.

It’s easy to sign up – visit liveon.ca.

In previous #48in48 campaigns, 5,700 people in B.C. signed up to be an organ donor.

Join us on social media and use the hashtag #48in48 to share the message.