FREDERICTON – The New Brunswick government says it’s exploring the idea of selling naming rights to some government-owned assets as part of its plan to eliminate the deficit.
The province says the plan could include naming new or renovated buildings, wings of buildings, parts of trails or highways, bridges and parks.
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It could also include advertising on or around certain government-owned assets such as ferries, roadways and common areas in government buildings.
The government estimates $2 million could be raised through the initiative and says any decision on the program will be made in time for implementation in next year’s budget.
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