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Tesla to make mystery announcement Friday: Could we see the Model X?

Tesla Model S cars are shown in the Tesla factory in Fremont, Calif.
Tesla Model S cars are shown in the Tesla factory in Fremont, Calif. AP Photo/Jeff Chiu, File

TORONTO –Luxury electric car manufacturer Tesla has announced it will hold a press conference Friday. But the company has not released many details surrounding the event; fueling speculation fans will finally get a look at the Model X crossover.

Media invitations to the event were sent out Thursday, but the company didn’t say what it would be announcing.

The Model X – the crossover SUV version of Tesla’s flagship Model S car – is set to be released soon. According to the company’s website, deliveries of the vehicle are set to begin in early 2016.

Unique to the Model X is the Falcon wing rear doors, which fold up and over the car.

Tesla first unveiled the Model X prototype back in 2012 and the vehicle has been in production since.

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READ MORE: Elon Musk expects a self-driving Tesla to be ready in 3 years

Tesla originally planned to put the Model X into production in 2013, but has delayed it several times to work on technical issues. CEO Elon Musk said he’s test- driving the Model X now and is pleased with its progress.

But he said the company is focused on making sure key features, like the Model X’s wing-like doors and its sliding rear seats, are working properly.

“I do think the X is going to be something quite special, but it’s hard to get there. It’s hard to engineer and it’s hard to produce,” Musk said.

Tesla began 2015 with 20,000 reservations for the Model X. The company plans to deliver 55,000 Model S sedans and Model X SUVs this year.

Musk is expected to speak at Friday’s press conference, which starts at 2 p.m. ET.

Of course, the company could have something else up its sleeve for Friday’s event.

Tesla has been busy investing in land across the U.S. for its battery factories and it also recently unveiled Powerwall, a battery designed to power consumer’s homes. The company is also expected to launch a cheaper US$35,000 Model 3 sedan soon.

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