WATCH: One of this country’s largest media companies is warning that changing the way we pay for TV could put some of its local stations out of business. Jacques Bourbeau explains.
A media marketing company warns that changes proposed by Canada’s broadcast regulator will result in significant job losses.
GroupM Canada says barring Canadian TV broadcasters from airing Canadian advertising with shows from the United States would dramatically cut revenues.
And at least one major corporate player, BCE, says the practice should be expanded, not eliminated.
READ MORE: CRTC set to hold hearing on proposals for changing TV delivery system
The statements came as the Canadian Radio-television and Telecommunications Commission enters a third day of hearings into the future of TV.
GroupM chief commercial officer Stuart Garvie says the end of so-called simultaneous substitution would mean Canadian broadcasters could no longer afford to air TV shows and events from south of the border.
The CRTC has proposed new regulations that would, if enacted, forbid TV stations from replacing U.S. advertising with Canadian spots on American shows.
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