August 22, 2014 3:26 pm
Updated: August 22, 2014 4:15 pm

WATCH: Montreal company takes ice bucket challenge to a new level

More than 70 employees at Tenaquip took on the ice bucket challenge together.


MONTREAL – At five minutes long, Tenaquip‘s ice bucket challenge video is probably one of the longest on the internet right now – but for company employees, it was just enough time to dunk over 70 people with ice cold water.

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READ MORE: The ALS Ice Bucket Challenge: A look at the success behind the movement

The company, a Canadian-owned distributor of health and safety products, has a personal connection to the cause.

READ MORE: Montreal mayor Denis Coderre takes on the ice bucket challenge

“Finding a cure for ALS hits close to home for many of us,” said Vanessa Nowak, Tenaquip’s direct marketing manager.

“It was in memory and tribute to our founder, Kenneth Reed, that several of us decided to kick things off.”

Reed passed away from ALS in 2006.

READ MORE: Ice bucket challenge: ALS Canada increases fundraising goal to $3 million

70 of the industrial equipment supplier’s employees at the Sainte-Anne-de-Bellevue headquarters took part in the ice bucket challenge Thursday.

READ MORE: Will the Ice bucket challenge change how non-profits fund-raise?

“It was a great team building experience that I know we will be talking about for years to come,” said Nowak.

“Since we were so many, we decided to do a domino effect and were actually lucky enough to soak our co-workers.”

READ MORE: Young man with ALS shares heartbreaking response to Ice Bucket Challenge

The effort, which was organized across the country in just one week, raised fifteen thousand dollars both through donations from employees and Tenaquip’s foundation.

Check out Tenaquip’s video below:

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