August 18, 2014 11:38 am

Britain aims to protect children from explicit music videos

Rihanna in scene from the video for "Pour It Up."


TORONTO — Music videos posted online could have movie-style ratings in Britain, according to a plan announced Monday by prime minister David Cameron.

“We’re making family friendly filters the default setting for all new online customers and we’re forcing existing customers to make an active choice about whether to install them,” he explained.

“We’ve taken a big stand on protecting our children online.”

Cameron said beginning in October, a pilot project will prevent children under 18 years of age from viewing music videos with explicit sexual or violent content.

The British Board of Film Classification is collaborating with YouTube and Vevo.

Recent videos by Rihanna, Miley Cyrus and Robin Thicke have come under fire for adult content.

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