September 29, 2016 7:00 am

How incentive programs can help new homebuyers get what they want


Getting into your dream home can be a bit of an uphill battle, which might be why so many Canadian home builders are offering incentives. But, just like with houses, some incentive programs are better than others.

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 When building a new house, you want to be able to make choices—why should your incentive be any different? That’s what Calgary builder Trico Homes had in mind when they created the Trico Red Card Rewards Program.

“Most builders offer specific incentives like a specified design centre allowance, a retailer gift card, or a specific discount off the purchase price. We’re actually giving people choice to structure their incentives to meet their needs,” says field sales manager Sharon Csabonas.

The Trico Red Card is loaded with reward dollars ranging from $10,000-$120,000, depending on your lot, house and community and home buyers can put the reward money toward whatever they want. Want to take it right off the price of the house? No problem. Want to upgrade your appliances? Finish your basement? Get some luxurious landscaping? It’s all possible with Trico’s Red Card, and that ability to choose is what sets the builder apart.

 “It’s geared to help home buyers obtain what is important to them,” says Csabonas. “I think that’s what makes this particular incentive so unique.”

The Red Card isn’t the only incentive available to Trico homeowners. If you make a registered referral that leads to a firm sale, you receive a cash reward, which is like getting paid to pick your neighbours. Likewise, if you move from one Trico home into another, you get a discount on the base model through their retention reward program.

“Trico’s incentives are geared to meet the needs of all types of home buyers,” says Csabonas.

No matter how you choose to spend your reward dollars, Trico’s incentive programs provide you with opportunity.

“If you were considering purchasing a house, given an incentive of this caliber, it might just be the determining factor,” says Csabonas. “The Red Card is giving people who may not have considered moving to a community like Cranston’s Riverstone the ability to do so.”

Furthermore, being able to have access to great communities like Cranston’s Riverstone is a major perk for those looking to lay down family roots in a thriving neighbourhood.

Tori Tilley and her family have been in a Trico home in Riverstone since April, and she’s still shocked every time she looks out the window.

“It’s so stunning down here,” she says. “As you drive down the hill, it feels like you’re literally driving into a little vacation town. It’s amazing. It feels like I’m always on vacation.”

That feeling of satisfaction—of helping people get into their dream homes—is what Trico’s incentive programs are all about. Ultimately, it means that Trico is engaged from day one all the way through to the day you pick up your keys.

“We build quality homes, and we guide and care for our homeowners throughout their homebuilding experience and after they move in,” says Sharon Csabonas.

“It’s our goal for you to want to become a Trico homeowner for life.”

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