Almost 35 million visitors came to the province, an increase of 2.1 per cent over 2015.

Retail activity, housing prices and the labour market are all showing modest growth in Alberta, according to ATB Financial. The rebuild in Fort McMurray is also expected to add to growth in the province.

While the local economy continues to struggle amid low oil prices and a low Canadian dollar, it turns out Alberta's tourism industry is cashing in.