Activity Trackers

• Fitbit unveils female-centric fashionable Fitbit Alta model

  Fitbit wants its latest entry-level fitness tracker to be fashionable, as it offers bands made with leather or stainless steel, rather than traditional, rubber-like material.

  Tech

  Feb 4, 2016
  
• Fitbit shares on the rise thanks to Santa

  It was a very merry Christmas for fitness-tracking device maker Fitbit.

  Tech

  Dec 29, 2015
  
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• Canadian startups target wearables for elite athletes

  Canadian startups are building new wearable technology that goes well beyond the simple heart-rate monitoring and calorie counting of activity trackers familiar to the average fitness buff.

  Canada

  Nov 4, 2015
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• Apple Watch catching up to Fitbit in popularity

  A new report estimates Apple shipped 3.6 million watches in the last quarter - more than some analysts have estimated and enough to change the competitive landscape for fitness bands and other wearable gadgets.

  Consumer

  Aug 28, 2015
• Fitness device maker Fitbit prices IPO at $20 per share, raising $448 million for company

  Fitness-tracking device maker Fitbit on Wednesday priced its initial public offering of stock at $20 per share, slightly more than anticipated.

  Tech

  Jun 18, 2015
• Fitbit wristbands are causing skin rashes – again

  A year after Fitbit issued a recall of its Force wristbands due to reports of painful skin irritations, a growing number of users have taken to social media to report the company’s latest device is causing similar reactions.

  Consumer

  Feb 12, 2015