HALIFAX — The founder of the anti-bullying pink T-shirt campaign has teamed up with the Canadian Red Cross to launch a website to promote their cause.
Travis Price said it’s time to end bullying world wide.
Together they are launching the website, pinkday.ca which offers tips for adults and children affected by bullying.
Six years ago Price stood up for a harassed peer for wearing a pink shirt by urging other students to wear pink T-shirts.
“This is a call to action,” said Price who plans to pilot the program in Nova Scotia. “This is not just what we as a province need, but we as Canada needs as well.”
Paul Kells, the founder of Up-Standers, an organization that aims to stop bullying in the workplace and schools said he’s convinced the program will become pervasive.
“If we focus on this as a culture, we’re going to change this world in five or six years and believe me I am convinced this is going to have the same impact as seat belt campaigns as smoking campaigns,” said Kells, “it’s going to change behavior.”
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