TORONTO – BlackBerry CEO Thorsten Heins released a statement Wednesday boasting that sales of its new BlackBerry Z10 smartphone were off to a strong start in Canada.
“In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone,” said Heins. “In fact, it was more than 50% better than any other launch day in our history in Canada.”
Wireless service provider Rogers also experienced record volume in BlackBerry Z10 sales.
A Rogers spokesperson told Global News that they sold more BlackBerry smartphones on Tuesday than any other day in Rogers history.
Rogers was the first carrier to launch BlackBerry services in 1999.
The spokesperson noted some Rogers stores are currently sold out of Z10 models.
The Waterloo, Ont.-based company’s stock was down Wednesday morning, but still ahead 14 cents to $16.08 on top of a six per cent gain Tuesday on hopes for the new smartphone.
Anecdotes from the U.K., where the phone launched last week, suggest the new BlackBerry is selling at a steady pace.
“Our U.K. store surveys following the recent launch of the Z10 smartphone indicated solid initial sales,” said Canaccord Genuity analyst Michael Walkley.
“However, limited initial supply was cited as the reason for early post-launch stockouts at some carrier stores versus overwhelming demand.”
Heins also noted of strong UK sales in his statement.
“In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone,” said Heins.
– With files from The Canadian Press
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